Who are our clients?
People in the business of producing, selling, and improving access to good food, including farmers launching CSAs, food vendors introducing new products to the marketplace, organizations campaigning to bring good food to low-income families, activists working against factory farming, restaurants that cook with local and sustainable food, filmmakers building an audience for an urban farming documentary, and more.
We also work with people who aren’t in the food business. In fact, at least half our clients have nothing to do with food and are just looking for a fresh take on their brand, communications strategy, and website design. We count book publishing houses, healthcare groups, and education organizations among our clients.
Contact us to find out what we can do for you.
A sampling of recent projects:
Goal: Freshen public perception of a 25-year-old restaurant.
Solution: Reposition the restaurant * make sure the new story becomes part of the customer experience * propose how to extend market reach and efficiently build business * identify useful industry marketing tools and platforms * create a plan for attracting press * develop a sustainable content strategy and development plan * strengthen the social media effort. Oliveto Cafe & Restaurant
Goal: Build an audience and funding support for a film on urban farming in America.
Solution: Define the message and story * develop a long-term media and outreach plan *reposition website to be more action-oriented * target and develop cross-promotional partnerships * launch Google AdWords campaign * develop and edit monthly newsletter * plan fundraising campaign on Kickstarter * share the social networking load. Growing Cities
Goal: Identify low-cost marketing opportunities for a natural beef company.
Solution: Develop a strategy to strengthen social media effectiveness and reach * share time-saving tactics & low-cost marketing tools * coach client on how to juggle marketing tasks with daily business operations * clarify the organization’s brand and message * define what makes content good and engaging * prioritize how best to invest limited time and resources. Brandon Natural Beef
Goal: Activate a social media campaign for a microfinance group.
Solution: Propose a media strategy* offer guidance for more effective networking * prioritize how best to use the organization’s limited marketing resources * offer guidelines on teaching clients how to promote their own businesses. Working Solutions
Goal: Reposition a pet site to support animal welfare.
Solution: Create the brand story * build a popular dog-matching tool that highlights qualities of dogs not breeds * focus the content and website design on the goal of pet adoption * establish a critical brand-building partnership with the SPCA. Dogtime Media